The beginning of sincere cooperation is the end of win-win dream

Wang Jingxu, General manager of Suzhou Xiran, and Minister of Japan Furende Dabo will be appointed concurrently

Editor's note:

There is such a company, established in 2013, but in just 5 years, it has developed into a high-tech enterprise that integrates research and development, production and sales, and provides mechanical equipment such as crushing, drying, mixing, and coating for lithium battery materials; They adhere to the corporate philosophy of "sharing weal and woe, mutual benefit and mutual benefit", and with the spirit of "hard work, no grudges, no grudges", observe the path of quality and execute craftsmanship, and have won the trust of a large number of customers. In the increasingly competitive market, they have achieved dazzling displays and magnificent leaps. They are Suzhou Xiran I Industry Equipment Co., Ltd. At the 16th China International Powder Processing/Bulk Material Transportation Exhibition (IPB 2018) held from October 17th to 19th, 2018, China Powder Network conducted an exclusive interview with it.

Integrating advanced technology to shape brand characteristics

Currently, China is continuously opening up its new energy policy, and enterprises producing lithium-ion devices are emerging one after another, with several stars growing rapidly, resulting in increasingly fierce market competition for lithium-ion devices. In order to gain a foothold in fierce competition, enterprises need to continuously introduce advanced equipment and technology to better meet customer needs.

Due to the early start of lithium battery equipment manufacturing enterprises in Japan and South Korea, they currently have a leading technological advantage in the field of power lithium batteries. Suzhou Xiran Industrial Equipment Co., Ltd. not only develops, produces, and sells mechanical equipment for crushing, drying, mixing, and coating lithium battery materials, but also cooperates with Japanese companies. Wang Jingxu, General Manager of Suzhou Xiran, mentioned that the company currently collaborates with Japanese companies such as Furen De Dabo, Gushi Engineering, and Zhonggong Precision Machinery, and has obtained the agency rights for some of their company's products in China.

"The company combines the world famous manufacturers, integrates their technology, integrates advanced technology, and then absorbs and builds its own brand. This is one of our technical strengths," said Ding Jian, head of the overseas division of Furende Dabo in Japan.

In terms of price, compared with high-cost automatic production lines in foreign countries, the innovative low-cost automatic and manual production lines of Chinese enterprises make the price of lithium electric equipment more advantageous. Domestic equipment is more adaptable and easier to meet the requirements of domestic customers. In response, Minister Jeong said, We will make high-quality products by absorbing advanced technologies from Europe and Japan, but the prices will be the same as those in China. Development in good faith, survival in quality." "High quality + low cost" is also an important principle for Jiangsu Xiran to achieve rapid development in just five years.

Innovation-driven ambition

IPB 2018, Jiangsu Xiran focus on the exhibition of 5 products, coarse crusher, ceramic roller machine, mechanical mill, foreign body removal machine, stone mortar mill.

As for the application of the products, Ding said, "The main market of the company is the crushing, mixing and coating equipment of positive and negative battery materials. In addition, it also involves the food and cosmetics industries."

At present, many domestic lithium enterprises do not pay attention to product research and development and market cultivation, just simple imitation, often trapped in a small market circle. Therefore, if the lithium equipment industry wants to achieve substantial development in the future, it is necessary to move from introduction to independent innovation, from manufacturing to creation, and pay attention to meeting the process requirements on the details of battery production.

The company attaches great importance to research and development and has established a special research and development department in the past two years, employing foreign experts from Europe and Japan, said Dinh. Since its establishment, Suzhou Xiran has obtained a number of invention patents and practical patents. It has been approved as the industry-university-research base of the Lithium Electric Engineering Application Center of Suzhou Institute of Nano Engineering, Chinese Academy of Sciences, and has obtained the honors of Jiangsu Provincial private science and technology enterprise and Jiangsu Provincial Science and technology small and medium-sized enterprise.

In the future, Suzhou Xiran will drive product upgrading based on research and development department. Minister Ding also said he would combine "made in China" with "low cost creation". In the future, they will be committed to making more than Europe, beyond Japan, low price high quality products.

postscript

Lithium market into the "Spring and Autumn" era, innovators, the world. Lithium equipment manufacturers need to keep up with industry trends. Know what customers want, do what customers need. Set high quality resources for quality products. The beginning of sincere cooperation is the end of win-win dream. This may be the key to Jiangsu's success.